Market Overview
2025 In Review
Sales value, volume and export participation across all 2025 auction events
Category comparison
Click any bar to jump to that category’s detail
Theme 01
Global Liquidity in Imaging
Camera systems and premium lenses attract international buyers at stable pricing. 97% sell-through. Strong cross-border demand.
Theme 02
Domestic Absorption of Operational Assets
Lighting, grip and power assets recycle efficiently within UK rental networks.
Theme 03
Infrastructure Transition Underway
SDI-to-IP shift is accelerating. Outcomes depend on equipment generation. Legacy platforms entering a period of adjusted pricing.
Market Structure
Brand Concentration
Ten brands account for 46% of total 2025 sales value — with a 97% sales rate
Sales value by brand — domestic vs export
Category Analysis
Segment Breakdown
Select a category to explore its 2025 data
- Camera bodies exported at 51% — international demand supports pricing. Price realistically and they sell.
- Generation gap is widening: current-sensor bodies hold value; older platforms are sliding. Brand alone no longer protects price.
Typical realised prices — 2025
| Item | Avg | Domestic |
|---|---|---|
| Canon 16-35mm EF | £325 | 80% |
| Canon 24-105mm IS | £205 | 86% |
| Canon 70-200mm | £495 | 45% |
| Canon 24-70mm EF | £505 | 53% |
| Sony PXW-FS7 | £495 | 55% |
- 92% of lighting goes to UK buyers — export demand won’t influence the price here. Best sold when the domestic market is active.
- Fluorescent stock is a write-off, not a recovery asset. LED clears reliably. Don’t mix them in the same plan.
- Calrec and SSL are export stories — SSL sold at 89% export. Without international buyers, returns on console assets would be materially lower.
- Operational rental audio (mics, wireless, DSP) sells reliably into the domestic market at predictable price points. Audio monitoring hit 100% sell-through.
- 72% sell-through — the weakest in core segments. Buyers are selective. Realistic pricing is not optional here.
- Vision mixers exported at 96%; routers at 21%. The category looks the same on paper — the buyer profile is completely different.
Export split by sub-category
| Sub-Category | Export % | Character |
|---|---|---|
| Vision Mixers | 96% | Intl lifecycle ext. |
| Routers | 21% | UK-absorbed, SDI |
| Prod. Switchers | ~12% | Primarily domestic |
- 65% of sales value went overseas — the highest export rate in the market outside imaging. UK demand alone won’t get you to market value.
- EVS XT2 and earlier replay platforms are under pricing pressure as UK facilities complete upgrades. Move before the window narrows further.
- 12% export — these are domestic utility assets. Sales rates are reliable at realistic pricing but international demand won’t move the needle.
- Batch with larger consignments rather than running standalone. Operationally convenient, not a capital recovery priority.
Three supporting categories — £132,330 combined sales value across 377 lots in 2025.
IT
Above-average per-lot value. Sells in line with market norms.
Monitoring
Value varies with brand and panel generation.
Ancillary
Domestic recirculation. Batch with larger consignments.
Forward Look
Market Outlook
Signals from 2025 data worth watching across the secondary equipment landscape
Camera export demand
International buyers provide the pricing floor for the biggest segment. If export rates shift, the whole market feels it.
Infrastructure selectivity rising
Production & switching hit 72% sell-through — the lowest in core segments. As SDI-to-IP migration accelerates, buyers are getting more selective, not less.
Brand gap is widening
Top 10 brands already command 46% of all value. The premium for recognised makes is growing — generic and lesser-known assets face increasing pressure on sale prices.
Legacy SDI compression
More UK facilities completing migrations means more SDI routing and switching infrastructure entering the market. Supply is building; pricing pressure will follow.
Reference
Methodology & Guardrails
All figures reflect completed transactions only — no listing prices, no estimates, no third-party projections
Asset Definition
- Each lot counted as one asset, regardless of quantity bundled
- Grouped by primary functional use into reporting segments
Pricing Basis
- Hammer price only — excludes buyer’s premium, VAT, logistics and fees
- Completed transactions only — no estimates or listing prices
Export Classification
- Billing country of winning bidder — UK = Domestic, non-UK = Export
- Export % calculated on final sale value; sell-through rate by lot count
Reporting Scope
- 10 auction events, January–December 2025
- KitPlus Auctions platform only — published February 2026
Limitations & Guardrails
- Reflects KitPlus Auctions transactions only — not the full UK secondary market
- Sub-category liquidity can vary materially within segments; apply judgement when extrapolating
- Not a formal appraisal document. All figures are verified final sale prices — not listing prices or estimates